PROMOTION

Once you've made the investment of time and money to develop a website, it's important to understand that your work is not over now. Your site is a tool for you and your customers to learn and grow together.

Here are a few things we can do to help you ensure that visitors find you online and keep coming back.

SEARCH ENGINE OPTIMIZATION - SEO

There's a lot of mystery surrounding search engine optimization but we try to keep things simple. We do a fundamental pass through your site refining page titles, selecting keywords, adding meta tags and search engine friendly "crawler files", and making sure you are indexed with all the major search engines.

But just as importantly we work with you to develop a good strategy of delivering high-value, text-based content so your site is useful to your prospective clients.

EMAIL NEWSLETTERS

Email newsletters are a great way to stay in touch with your customers and reach out to news ones, with benefits previously unavailable through other means. Flywheel's email newsletters can make it easier, faster and cheaper to send timely announcements, promotions, or other news items and cast a wider net for prospective contacts.

Benefits include:

Cheaper and more efficient than direct mail
Track specific details of your clients interests
Schedule delivery, right down to the minute
Grow your mailing list with a simple form on your website
Remove uninterested parties from your mailing list
Stay in touch with your best customers!

GOOGLE ADWORDS

Yes, we know you never click on them but Google AdWords are a great method for driving traffic to your website, especially when you're just starting out.

What makes Google AdWords unique?

You only pay when someone clicks your ad, not every time the ad is shown
People are already in the process of searching for something related to your business when they see your ad
You can set a budget maximum so you won't spend more than you have
You can target ads based on a geographic location, or time of day
Directly compare different ad text to see which yields more interest

GOOGLE ANALYTICS

So how is your website doing? Is interest growing or just flat-lining? An important part of using your website as a tool for your business is taking its pulse on a regular basis to learn from your visitors. They may be telling you things you never knew.

Google Analytics is one of the richest and easiest to use traffic monitoring packages available. We can implement it throughout your site, set up online goals to track success and help you make sense of all the graphs and charts and what you can do about it.

Want more information? Contact Us

Home		About		Services		Promotion		Portfolio		Contact
© 2009 Flywheel Studios Web Design & Development \| Online Marketing \| Carlsbad, CA